Why a design studio built wetria, and the rules we put inside it

We built wetria because a large share of our presentation work was not design in the creative sense. It was careful, repeatable rebuilding: the client's content, the client's template, one grid, nothing lost. That part can be written down as rules and checked. The rest still needs a designer, and we did not pretend otherwise.

The work we kept doing by hand

WeTrio designs decks for companies such as HSBC, Louis Vuitton and Nestlé, and template systems like the one we made for Yuno. Again and again, the request was the same: here is our deck, here is our master, make it look like one person made it by tomorrow. A designer would spend a day moving titles into placeholders, rebuilding charts in the right colours and checking that no number had been dropped.

The rules we wrote down

• Keep every word. Format and Adapt never rewrite; Design recomposes but keeps the content.
• The client's template wins. Layouts, fonts, chart colours and logo variants come from the master, not from a theme of ours.
• One grid, one title position, one type scale, on every slide.
• The point goes in the title. A data slide says one thing and the chart proves it.
• Editable or nothing. Text stays text; charts keep their data where the app allows it.
• Check before showing. Every slide is compared with the original before the client sees it.

What we refused to build

• A generator that starts from a prompt and hands back our theme. There are plenty, and they solve a different problem.
• Anything that trains on client decks. Decks never train any model, on any plan, and files are deleted 30 days after a task finishes.
• A black box. Every result shows its exact cost, every version is kept, and one button sends a deck to our designers when it needs a human.

Where a designer still wins

A deck that has to change a decision needs someone to decide what it argues, what to cut and which slide carries the meeting. That is judgement, and it is what the studio sells. We wrote about the line in AI presentation tools vs a design agency and agency, freelancer or AI. wetria takes the rebuilding off the table so that time goes to the argument.

Built and run by the same team

wetria is a product we designed and built ourselves: sign-up and plans on Stripe, a pipeline with render workers for PowerPoint and PDF, and moderation in the platform the studio runs on. The engineering story is in building wetria: from a studio idea to a paid SaaS.