wetria — motion for an AI product launch
A promo film, landing page motion and social cuts for the launch of wetria, the AI presentation studio we built.
One motion language, from the landing page to the feed.
wetria is the AI presentation studio we built at WeTrio: upload a deck and get it back designed, on your own template, with every word kept.
For the launch it had to explain a product people had not seen before, in seconds: not a deck generator, but a tool that finishes the deck you already wrote. We designed the motion for every place people meet it. The product scenes on the landing page, a 40-second promo film with voice-over, short hooks and animated posts for social, and the logo's reveal all use the product's real screens and real slides.
Process
From concept to crafted detail.
A look at how the work came together — from early direction to the finished surfaces that ship.
The product, moving on its own page
The landing page shows wetria working instead of describing it. A live scene runs the real app: a brief typed into the composer, a deck dropped in, every slide rebuilt and checked against the draft. It plays under the headline, so the first screen already answers what the product does.
One idea per post
For social we cut the story into single moments: a draft sent at 10:00 and presented at 11:00, the same words turning into a different deck, a slide wiped from draft to design. Each post carries one idea and the product's real slides, cut for the feed in 4:5 and for stories and reels in 9:16.
Design System
A small set of choices, applied with discipline.
Primary
Secondary
Palette
Outcome
One motion system across the site, the promo and the feed. Every format shows what wetria does instead of describing it, so a visitor understands the product before reading a line.
Tell us what you're building.
Get a plan back.
We'll reply with a quote, timeline,
and clear next steps.